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British Superyacht

British Superyacht welcomes Jo Assael


It with great delight and enthusiasm that British Superyacht welcomes the arrival of Jo Assael as the 'Ambassador for Technical and Regulatory Affairs'.


Jo is a renowned subject matter expert in the superyacht industry globally and is dedicated to advancing the technical and regulatory landscape within the superyacht industry. In this role, Jo will collaborate closely with industry leaders, regulatory bodies, and stakeholders to ensure compliance with the latest standards and best practices. His responsibilities include providing expert guidance on technical innovations, regulatory developments, and sustainability initiatives, facilitating knowledge sharing through industry events and bulletins, and promoting excellence within the superyacht sector.


British Superyacht, a sector-inclusive membership organization, brings together businesses that contribute to the superyacht industry, offering support, guidance, and networking opportunities to enhance market exposure and growth. By Jo leveraging his expertise and passion for collaboration, he aim's to drive positive change and support the industry's continuous improvement and innovation​.




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