British Superyacht Logo Usage Policy for Members and Affiliates
Policy Statement:
This policy outlines guidelines regarding the use of the British Superyacht company logo by members and affiliates. The company logo is a valuable asset representing the brand identity and reputation of British Superyacht. Therefore, it is essential to maintain consistency and control over its usage to ensure brand integrity and to protect its value.
Scope:
This policy applies to all members and affiliates of British Superyacht who are granted permission to use the company logo for specific purposes during the duration of their membership or affiliation.
Policy Guidelines:
1. Authorisation for Logo Usage:
1.1. Only members and affiliates of British Superyacht who have received explicit permission are authorised to use the company logo.
1.2. Permission to use the logo is granted solely for the duration of the individual or entity's membership or affiliation with British Superyacht.
2. Limited Usage:
2.1. Members and affiliates may use the British Superyacht logo strictly for activities directly related to their membership or affiliation with the company.
2.2. Usage of the logo is restricted to promotional materials, communications, and events associated with British Superyacht or its endorsed activities.
3. Prohibited Usage:
3.1. Members and affiliates are prohibited from altering, modifying, or distorting the company logo in any way.
3.2. Usage of the logo for purposes unrelated to the activities endorsed by British Superyacht is strictly prohibited.
3.3. Members and affiliates must refrain from using the logo in a manner that may tarnish the reputation or integrity of British Superyacht.
4. Logo Guidelines:
4.1. Members and affiliates must adhere to the official guidelines provided by British Superyacht regarding the size, colour, placement, and other specifications for logo usage.
4.2. Any deviations from the specified guidelines require prior approval from British Superyacht.
5. Termination of Usage Rights:
5.1. British Superyacht reserves the right to revoke permission for logo usage at any time if it is deemed that the member or affiliate has violated the terms of this policy or engaged in activities detrimental to the company's interests.
5.2. Upon termination of membership or affiliation, all rights to use the company logo cease immediately.
Enforcement:
Failure to comply with this policy may result in the termination of membership or affiliation with British Superyacht. The company reserves the right to pursue legal action for any unauthorised or inappropriate usage of its logo.
Review and Amendments:
This policy will be subject to periodic review to ensure its effectiveness and relevance. Amendments to the policy may be made as necessary, with approval from the relevant authorities within British Superyacht.
Acknowledgment:
By becoming a member or affiliate of British Superyacht, individuals and entities agree to abide by the terms and conditions outlined in this logo usage policy.
Contact Information:
For inquiries or clarifications regarding logo usage, members and affiliates can contact the designated representative or department within British Superyacht responsible for managing brand assets at ‘membership@britishsuperyacht.com’
Approval:
This policy has been reviewed and approved by British Superyacht on 1 January 2024.